Fashion consumers have expanded the scope of their purchasing decisions based on social and environmental aspects. In the saturated apparel market, brands integrating these themes into their products hold a potential key to increase their market share. One way for brands to communicate commitments to current and future sustainable development is through organic clothing.
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| Image Credit: www.forbes.com |
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| Figure 1: Benefits of Organic Clothing [2] |
Fabrics for Organic Clothing
Organic clothing is made from raw materials that have been cultivated according to the guidelines of organic farming. Organic farming works in the system as shown below:
In order to reduce the hazardous effect of chemical dyeing process, one approach is promoting the usage of naturally coloured cotton fibre. Naturally coloured organic cotton fibre (NACOC) are naturally pigmented fibres for some limited colour shades such as green, brown, mocha and red and their relevant shades. NACOC has flame resistance properties and provide good sun protection properties with high UPF values. [3]
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| Figure 3: Naturally Coloured Organic Cotton (Image credit:www.purebb.uk) |
Some of the other fibres grown organically are jute, linen, and hemp. Jute is generally used as a blend with other organic fabric. Hemp fibres can be spun and woven in a fine, crisp, linen-like fabric. Organic hemp is known to have UV resistant qualities. It also has inherent anti-mildew and antimicrobial properties
Organic Wool:
Organic Silk:
Also Read: 20 Organic Fibres and Their Benefits
Processing & Dyeing Aspects Organic Clothes and Raw materials
Fabric pre-treatment is done with Hydrogen peroxide recipes that have been developed to bleach natural fibres with substantial environmental benefits. The recipe could use considerably less chlorine-free bleaching powder that is cost-effective and be combined with cold (peroxide and chlorine) bleaching processes. For pre-shrinking fabric, the mechanical softening process is carried out instead of using chemicals.[6]
The fabric used in Organic clothing is dyed using natural dyes. The colour palette is generally limited to earthy colours. Natural resources such as roots, grass and vegetable/ berry juice are used. For dye fixation, the dyed fabric could be washed several times with iron-bearing mud. Other natural mordant such as alum could be used. Apart from that most reactive dyes that are approved by the Global Organic Textile Standards with their clean dye procedures and low heavy metal contents can be used.
Trims & Accessories Used
The value of organic clothing can be increased by incorporating fashion elements that add attraction to the clothes without compromising on quality. The trims and accessories used in organic clothing are as follows:
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| Figure 4: Organic cotton thread |
Buttons- coconut and wooden
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| Figure 5: Coconut buttons |
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| Figure 6: Zipper |
Ribbons- Vegetable-dyed [8]
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| Figure 7: Vegetable-dyed ribbons |
Uses of Organic clothes
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| Figure 8: Baby Wear (Image credit:dhgate.com) |
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| Figure 9: Organic Dresses (Image source:consciouslifeandstyle.com) |
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| Figure 10: Organic Socks (Image credit:rawganique.com) |
Certifications for Organic Clothing
When shopping for organic clothing, consumers expect the authenticity of the product. Thus, they look for certified organic clothes approved by a recognized certifying authority. Some of the certification authorities in North America, Europe, and Asia are:
- Global Organic Textile Standards (GOTS)
- Organic Content Standards (OCS)
- USDA National Organic Program (NOP)
- European Organic Regulations (EU 2092/91)
- Export Certificates for Japan (JAS Equivalent)
- Indian National Programme for Organic Production (NPOP).
- Quebec Organic Reference Standard (CAAQ)
- Bio Suisse Standards
- IOFAM Basic Standards
The Global Organic Textile Standard (GOTS) organic label is the highest degree of certification for organic clothing products. The standard awards organic clothing brands that manufacture their pieces environmentally friendly from the state of raw material through to the finished piece.
- It must contain a minimum of 70% organic fibres
- All chemical inputs such as dyestuffs and auxiliaries used must meet certain environmental and toxicological criteria.
- The choice of accessories is limited in accordance with ecological aspects.
- A functional waste water treatment plant is mandatory for any wet-processing unit involved and all processors must comply with social criteria. [2]
Products meeting the criteria of organic material can be sold with a label or representation with the trademark registered GOTS logo. The GOTS logo must contain the information as shown below. [3]
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| Figure 11: GOTS Logo |
Conclusion
Consumers, politicians, activists and fashion influencers are increasingly questioning the implications of fast fashion. To cater to the growing demand for reducing environmental impact, commitment to organic is increasing throughout the fashion industry. As consumers’ awareness increases, brands with an organic clothing line have a competitive advantage in the apparel market. For example, Superdry is committed to moving to 100% organic cotton by 2040 in their product range of polo shirts, non-printed Tees and sleepwear. Other fast-fashion retailers such as ASOS, Mango, Inditex, and H&M are continuing to expand their use of organic and recycled fabrics. GOTS certified textile products assure the shopper that the products have traceability and have been produced in a way that drastically reduces the overall environmental impact of textiles, and helps farmers feed their families.
References:
[1] S. A. Certification, The UK Organic Textile Market 2019 https://www.soilassociation.org/media/18409/soil-association-organic-textile-market-report-2019.pdf
[2] S. Radhakrishna, “Sustainable cotton production,” in Sustainable Fibres and Textiles, Woodhead Publishing, 2017, pp. 21-67.
[3] T. V. Chain, Organic cotton market rose 56 in 2019 textile exchange
[4] M. G. Gardetti and S. S. Muthu, Organic Cotton- Is it a Sustainable Solution? Springer, 2019.
[5] IOWT Organic Wool
[6] Organic Silk Fabric | https://www.zsfabrics.com/store/c90/Organic_Silk_Fabric.html
[7] Telio, Organic and Eco-friendly Fabrics | https://www.telio.com/wp-content/uploads/2014/08/Organic-Fabrics-Info-Booklet.compressed.pdf
[8] https://organiccottonplus.com/collections/notions-all
[9] G. O. T. Standard | https://www.global-standard.org/the-standard.html
[10] G. O. T. Standard, How to get products labeled | https://www.global-standard.org/licensing-and-labelling/how-to-get-products-labelled.html
[11] Organic Cotton | http://aboutorganiccotton.org/
Author: Dipanwita Ray












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